OUR STORY

Life’s complicated.
Beauty shouldn’t be.

We love makeup and the confidence it gives us. But we also believe looking good shouldn’t take an hour and 3 YouTube tutorials. You deserve the luxury of beauty products that help you look your best in half the time.
We are starting with brushes because over 70% of women are confused by them, yet 86% think they’re necessary for a beauty routine. So we’ve taken out the guesswork by creating a first-of-its kind brush collection that can multitask as well as you. And of course, everything is sustainably sourced, vegan, and cruelty-free.
This is just the beginning. We’re listening to our community and working hard at coming up with simplified solutions for all of our beauty needs—giving you at least one less thing to stress about.
Proceed with confidence.