Why we started with makeup brushes
86%
We found that 86% of women believe makeup brushes are an essential staple in their beauty routine, yet the majority feel confused about how to use them
1K+
We spent 1,000+ hours brainstorming simplified solutions and how to solve beauty-related pain points with a community of women
1K+
We personally tested over 1,000 makeup brushes from bestselling and indie brands to identify opportunities for improvement
1M+
We meticulously analyzed product comments from over 1 million diverse people ranging from makeup newbies to experts
92%
In focus groups with beauty lovers and staffers, 92% said our brushes helped them to apply their makeup more quickly and easily
90%
In focus groups with beauty lovers and staffers, 90% rated the Complex Culture brush collection 5 stars
We recently partnered with IPSY to share our collection with millions of beauty lovers and here's what a few of them had to say